FrieslandCampina Case Study

Case Study   |   27.05.2016

Challenge of the project

  • This is a countrywide project. It involves more than 900 staffs and over 100 suppliers.
  • The operation needs to be dynamic and the human resource management quality needs to be improved.


We applied the E-Smart software application and our Human Resources Business Partner  (HRBP) model to manage the market operation at a higher standard and more professional in order to achieve the return on investment of the project.


  • Sales effectiveness was improved by 150%.
  • Achieved the return on investment.
  • Professionalize the staffs of Nutrition Advisors via trainings and real-time-location market operation management.

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